Badash

FAX TRANSMISSION: ALL SALES REPS

FROM: NAN- SALES & MARKETING DIRECTOR

Late Night Memo – Rally The Troops    March 2003

With my fear of flying helping keep my feet firmly on the ground and my backside in the 

car, I get to witness quite a bit of this great land, America. The land I see is beautiful, a work of 

art capturing a varied landscape on an extensive canvas. Racing past my window, broad strokes 

of color cause my head to turn. I look out and see her.  My country, I love her. She is freedom 

and promise. She is the Mother of hope.

While speaking with you these last few months, I listened as well as talked. I learned 

from these talks that we share a deep concern about our country, it's economy and the threat of 

war. Those concerns are well founded and like you, a salesman, I know what we are up against.

The Terrorists. The Stock Market. Anthrax. Dirty Bombs. Headlines. Radio. TV and their rating 

games. Gas Prices and Gas Masks. Our company supports you; I salute you.

Last year our combined efforts brought about a substantial rise in company revenues.  We 

did this, you and I together. I ask only that you continue to put forth that same effort and beyond 

as you draw deeper within your inner strength through these insurmountable odds. Share 

information.  Win!

 Throughout these moments of conversation, I planned the strategy for our advance.  An 

advance, that I must admit, you’ve helped me to design.  I not only value your ideas and opinions, I welcome them. Late this afternoon, I spoke with Meleta our Texas representative. 

Our shared dialogue coupled with all of you with whom I’ve spoken inspired me to write this 

memo.

Meleta’s territory is large, rural and in some parts barren. Her journey is long.  She 

travels great distances between customers. There is no easy path. She must see them face to face.  

A telephone call won’t do it. She advances. Her customers say, “We’re worried and scared.” 

“What’s your minimum?” “I have to be careful.” “What if we go to war?”  

                                                                                                                                                 Page 2

“Did your business stop during the Vietnam War or the Gulf War?” she asks.   “No.” 

That’s right, it didn’t.”  “What about September 11th did you close then?” “This is different.” 

“Why is it different?”  “Because.”  “Because why?” “Because, you’re scared?”  “I’m scared 

too!” 

Meleta and I are both scared yes, scared that the terrorist will win this battle without 

firing a shot.  Topple us within; cripple us economically through the introduction of fear, 

destroying the American dream. Today this customer buys.  Today she prefers a vase to a gas 

mask and a roll of duct tape.  She listens and today our flag moves forward.

We are and have become the ambassadors. Your opinions and messages travel from the 

top of the world Seattle, Washington, across this great land and come to rest with me in Boca 

Raton, Florida.  Our Representatives stretch from Bangor, Maine to San Diego, California, 

encompassing America; we are ninety strong.

We stand as a reminder that there is a real world, one beyond the TV. Live your lives as normally as possible and convince those we come in contact with that this is, “The Peaceful Solution.”   We must sell this. It is the salvation of our country and our way of life. We 

cannot let our economy fall.  Convince them that they must not stop buying.  Today the sky is not falling but if it did, we could do nothing to stop it.  As for now, we must continue on our upward path and advance. We must persist until we succeed.

Marilyn is an independent Rep living in Illinois.  Her knowledge and passion lead me to 

believe her business years are many.  I respect her.  Our conversation, other than health and 

family, leans only to her full agenda of clients to be seen.  We have a strong belief that our 

company will one day take its place among the great ones.  Like other companies that help 

breathe life into the world; we have only scratched the surface. We continue to fight.  I like her.

She makes things happen, refuses to knuckle under or accept reasons for failure.  

Not once does our conversation strike a negative tone.  The melody is clear, the music soothing.  

She hurries off to attend her husband who is not well.  Like so many of us, she has multiple 

jobs and responsibilities.

Kelly is a new Rep from Brown Point, Washington.  We discuss the Rep package on its 

way to her.  Her children are young.  She hungers to learn, to sell and to make money. We 

discuss the current economic situation. She weakens slightly.  I bolster her insecurities with one 

of my many favorite quotes. “A man has only to work half a day, seven days a week to be 

successful.” “He just has to decide whether to work the first twelve hours or the last twelve 

hours.” We laugh.  

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There is always truth in jest. She promises to call me back after she receives the material.  

I know she will. Many times she mentions how happy she is to talk with me and how glad she is 

that I called her. I tell her it’s been my pleasure too.  Does she really know I meant it, when I  

said that?  I hope so because today Kelly has poured water on my continued growth.

I draw from her enthusiasm.  It lifts me. I call the next person and then the next and as I 

do, extracting from each conversation your thoughts, inspirations and prayers for peace. I 

continue to pass them along as I travel the country, tap dancing on the keys my computer.  

The magic of the cell phone transports me everywhere. Please believe me when I say my conversations with all of you went into this letter, not just those I mention today. Their stories are your stories also.   I started out to write a memo and drafted a novelette.  There are many more stories I can tell but that’s for another time.

Our company is a family owned business.  We believe in the American dream and we are 

willing to work hard to achieve it. To show our support we have added one hundred and fifty 

new items to the line.  A new catalog will come out in May. We believe.  We live the peaceful 

solution.  We continue to do battle.  We advance and we lead.

In the soft economic times of this past year people bought our crystal.  You sold it to 

them. They did not look to by cheap. They looked for the best quality for the best price.  This has 

always been our commitment.  Again, I salute you. Inform your customers as I have that our 

company is second to no one.  Our product is mouth blown and hand carved by the same artisans 

that create Waterford, Mikasa, and Lenox in Poland.  I tell them to let their customers know it.  

Spread the word. Move the flag.  Share information.

We give our customers sixty years of buying experience and power and most importantly 

the respect of offering them a fair price for the same quality of work as those three companies I 

mentioned.  This enables us to sell a drop dead gorgeous product at a price point that matches!

In celebration of our first year anniversary as Marketing Directors, Bruce and I would like to 

share with you our strengths, ideas, dreams, demanding work ethic and the strategy of the plan.

1. To keep your eyes open and see.

2. To embrace promise and nurture hope.

3. To listen as well as talk.

4. To put forth effort and beyond.

5. To share information.

6. To accept the challenge that the path is not easy.

7. To persist until we succeed.

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8. To be ambassadors.

9. To live as normally as possible.

10. To sell the peaceful solution.

11. To never accept failure.

12. To hunger for knowledge.

13. To laugh.

14. To draw from enthusiasm and pass it along.

15. To believe in the American dream.

16. To advance.

17. To move our flag.

18. To win.

We have been blessed with your support in this first year of learning and look forward to a long and successful relationship.  Once again we welcome your dreams and ideas, we need them.

I have mentioned many times that I looked over this company for several years before I made a 

commitment.  I wasn’t kidding. It’s a great company with enormous potential.  It is constantly 

growing.  It evolves.  It has committed.  I am committed.  You and I are committed to win!

Last year you rose above the crowd and stole the ball.  You can do it again. The wheel must 

never stop turning.  You are the grease.

Best always,

Nan

Phone: 561-372-1872

Fax: 561-372-2279

Cell: 954-816-0461

nan4badashcrystal@gmail.com

www.badashcrystal.com

ASI     PPAI    SAGE

37855   331550    68019

Have Hope-Give Hope-Live For Hope!

www.nanecdotes.com

FOR PRESS RELEASE 

Tired of the same old same old?  Look to Badash for exciting products that are Unique and Affordable. Our product line of crystal, glass, figurines, awards and trophies has been prize winning for 70 years. 

Manufactured in some of the finest European factories, Badash delivers. We strive to stimulate you with our fresh ideas and our ability to meet your needs whatever they may be.  Need custom, we can do that, let’s talk.  Our engraver is the best. You won’t be disappointed!  We promise.

View here - Liz Claiborne 1 

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View here - Isola Luca 1

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SALESPERSON'S QUICKGUIDE

BADASH CRYSTAL 2010     

YOU MUST READ THIS!!!!

Please note there are no minimum quantities required when purchasing unless the item is packed in sets or a minimum is noted on the price list. Customers may mix and match items to reach minimum orders.

ACRYLIC CANDLES - GI00 to G121 - These are great sellers! They are for decoration only and do not burn. They come in three colors and two sizes - 8" and 12" packaged by the dozen by color. This line sells! Our retail customers use them for candle displays because they look great and do not melt. They have found that their customers buy them as well for display for their candlesticks until they are replaced with real candles for parties. Do not neglect them, they generate reorders. They are made in the USA and commission on these items is only 10%.

AF ITEMS: Our AF items have proven to be user friendly to gift stores as well as furniture stores. Produced in Asia they are of top quality and give bonus to those companies who need quality with a lower price point. Love this factory – they’re the bomb!

AJ ITEMS: - These are mouth blown Polish hand cut items

AS ITEMS: All AS items are of Italian design produced in Asia. They are modern vases made in glass and non tarnish aluminum. Top seller is AS14. Good price points-incredible look.

CD ITEMS - These mouth blown Polish items are sandblasted with a fabulous new technology, allowing us to offer these great new designs at affordable prices. All of the colored CD items are blown twice to produce the beauty of the color. Previously, these designs were $200.00 to $300.00.

D ITEMS: This is a new line handcrafted in Asia with silver and gold leaf borders.

DS ITEMS - These oversized lovelies have killer styling and are 24% lead crystal mouth blown and hand carved in Poland. Suitable for any hotel lobby or large dining room table the Velocity – good just there where you sit!

F ITEMS - These Italian designs are produced in Asia for super style and value-a terrific new category. Vases, trays, bowls and platters they all sell very well. Group some in pairs if you like or let them stand alone.

GW & RK ITEMS – A new addition to our line and we can’t keep them in stock. Put them on a tabletop or give them as awards – anyway you serve it up they’re winners! Asian art sculptures with engraveable bases if that’s what you’re looking for. These artworks help accent any home décor.

H ITEMS – Give me one of those sparklers and put my name on it! Diamonds, diamonds and more diamonds! Those cubes, obelisks, and slant towers make wonderful engraveable items for corporate or help accent a piece of furniture just standing alone. They are mouth blown optical crystal from Asia. We buy only the top grade quality in these items. They are individually gift boxed in a light blue snap closing box. Check out the salt and pepper sets.

J ITEMS – These knockouts deliver a one two punch strong enough to drop the champ! Mouth blown Asian crystal in modern colorful design they are certainly affordable. Dress the table, the bathroom or the bedroom – anywhere anytime- everyone a winner.

JSTA ITEMS: Newly created for Jane Seymour Line All of these items are 24% mouth blown hand carved crystal. All of these items are produced in Poland

K, LH, SL, SR, ITEMS - The "Manhattan Collection" refers to all clear crystal items except for the Sutton Galleries. These are the finest quality mouth blown crystal pieces. This category has been our largest growth category. They contain no lead. Versatile, these items are good for high-end contemporary clients and house wares departments, kitchen stores and florists. All of these items are made in Poland. The K items are made in Krosno, one of the finest factories in all Europe and they all come handsomely gift boxed. Some best sellers include all the Trillion Collection – K2209,10,11,12 and K2219 the bomb and beyond. The K855 bowl and all her sisters in every color sell sell sell! The Manhattan Bowls K947-K807 and SL655 are beyond. Clean beautiful lines elegant and affordable and SR706 which I call my cheap and good. This one works for everyone!

MJ ITEMS – BACK BY POPULAR DEMAND! You bet your life they are. These stunning pieces are mouth blown in Poland. They are outstanding in style and value and they take my breath away. Killer pedestal two step - wanna dance!

NC ITEMS: Handcrafted Optical crystal from Asia – almost flawless! These fine line designs are quietly elegant. Flowers are dying to dress up these beauties.

NY ITEMS - Mouth blown in Turkey this factory gave me something to sing about! Barware-tabletop and more the quality is awesome and so is the price point! Check out the ice buckets and bowls – it’s who killed Professor Plum in the library with these kids!

S & SN ITEMS - These fabulous new gift items are an exciting new addition to our line. They help fill in some gaps for our truly gift stores but our trays work real well in furniture stores also. Our complete candle line shows our ability to diversify. SN20 my favorite and SN87 is slacker. They are designed in Italy and produced in Asia. The best sellers are many-any or all of the SN candles and trays. Unbelievable! Sell them these! All the items are good looking and made better through their great price point.

SU ITEMS - These items are fairly new but they are banner items, all great! They include 24% lead crystal desk clocks with Japanese timepieces. The mini clocks are very popular. These are made in Taiwan and represent an excellent new gift category. Some best sellers are SU306, 309,325 and SU333. An apple a day they say will keep the doctor away. Not so with SU350, bring him one, he’ll love it!

TA ITEMS - All of these items are 24% mouth blown hand carved crystal. Our Traditional Oxford and Transitional Alice patterns are both strong sellers. All of these items are produced in Poland. The new larger items have been hugely successful; do not shy away from these!

TV ITEMS: Our mouth blown hand cut Polish Garland Collection serves the engraver as well as our regular clients. Examine the wonderful cut and the brilliance of the design. Either way, announcing the winners or holding the fruit-someone is going to be happy to get it.

WA ITEMS - These items are made in design for corporate, awards and the trophy trade. These combined with many of the clear Manhattan and Sutton Galleries items make a super offering for corporate accounts, awards stores, catalogs, country clubs, tournaments and of course, engravers! We are moving fast in this category. All of these are mouth blown and hand cut in Poland.

WHAT MAKES "LEAD" CRYSTAL?

By law for crystal to be called full lead crystal requires the inclusion of at least 24% lead oxide in the composition. The lead lends brilliance and weight to the product. Crystal without lead is still crystal, but it's more commonly perceived as glass. The lead also makes the crystal softer and more conducive to carving. This is why the lead crystal is cut and for the most part the unleaded crystal is uncut. Hand carved means the crystal item is held against a spinning stone to cut the design. It's truly artistic workmanship at its best!! Crystal without lead is not any less valuable than full lead crystal particularly when it is thick, heavy and designed such as our Sutton Galleries Items. In fact, clear uncut crystal has to be particularly fine quality because the flaws cannot be hidden by the cuts. The Krosno Glassworks is renowned for their standards of quality that can be determined by the weight, color, and clarity of the crystal.

BADASH PRODUCTS ARE CURRENTLY BEING SOLD TO:

Fine Jewelry Stores - Department Stores - In their Crystal, Gift, Silver, and House ware Departments - Hallmark Stores - Fine Tabletop Stores - Hospital Gift Shops - Awards and Trophy Specialists - Engravers - Decorators - Hardware General Stores - Furniture Stores - Decorative Accessory Stores - Florists ­ - Drug Stores with Gift Departments - Gourmet Shops -Collectible Shops - Candle Stores - Corporate Gift Buyers - Catalog Houses - ­Premium Incentive Buyers - Theme Parks - Resort Shops ­

If you have any questions, please feel free to call us. We are available in our office: TEL: 561-218-1367 FAX: 561-451-4139 or 24/7 on our cell phone 954-214-8822.

Home Office: TEL: 631-242-9101 FAX: 631-242-9112

PLEASE REMEMBER­

TELL YOUR CUSTOMERS­

WHEN THEY THINK CRYSTAL - THINK BADASH CRYSTAL­

WE’RE NOT PRECIVED VALUE- WE ARE VALUE!

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